This is the second commercial produced by me for I'M Watch, in collaboration with Antartika.
It features 6 different locations, a cast of 7 actors, the shooting lasted 3 days. It premiered at CES 2012 in Las Vegas, and resulted in the CES Innovation Design & Engineering Award. 
Client: I'M S.p.a.
Advertising agency: Antartika
Directed and produced by: Nicola Crivellari
Creative & Art Director: Gianluca Negrello
Director of Photography: William Carrer
Crew: Roberto Fanzini, Giulio Pizzato, Gabrio Toniolo

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