Copywriting is the cornerstone of an effective advertising campaign. During my collaboration with Antartika, I was in charge of the launch video for I'M Watch. It was the first smartwatch project in the world at the time (2011). The brand and the product were totally new, the act of present them to the world was a huge responsibility. I came out with a copy that inspired the entire brand communication that followed. I developed personally every phase, the copywriting, the art-direction, the shooting, the animations.
Client: I'M S.p.a.
Advertising Agency: Antartika
Copywriting, Storyboard, Direction, Editing, Motion graphics: Nicola Crivellari

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