This is a commercial produced for Raduni Sportivi / Sportfelix, in order to promote on Youtube and Facebook their fitness convention in Bibione (Venice). The aim was to engage the target audience on the social networks, where is crucial to catch the attention on the first seconds, either as Youtube pre-rool ad, or as Facebook video in silent mode. So I came out with a catchy copy for the opening of the ad.
Copywriting, Production, Animation, Editing: Nicola Crivellari

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