Youcoach - Allenatori

2015
WEB SERIES
This is a series of youtube commercials produced for Youcoach, an Italian startup which developed a software to manage football training sessions. Published once-a-month, the aim of this series was to create engagement and brand awareness on social networks, through a funny and entertaining style.
I was involved as script-writer and director.
Ep. 1. L'idea fissa.
Being a football trainer it's a passion more than a job, you must love soccer. But sometimes it can be an obsessive and time-consuming one.

Ep. 2. Successo = Sudore.
First and foremost the professional trainer can benefit from Youcoach app, preparing his training sessions and taking them directly on the soccer field.
Ep. 3. Il colpo di genio.
No doubt the amateur trainer can benefit from using Youcoach, with thousands of training sessions inspired by the greatest trainers of football history.

Ep. 4. L'analisi.
No more late nights studying tactics and training techniques, with Youcoach everything is already at hand, even your mum knows it!

CREDITS:
Client: Youcoach
Advertising Agency: Blonde and Brains
Copywriter, Scriptwriter: Nicola Crivellari
Production management: Blonde and Brains
Direction: Nicola Crivellari
Direction of Photography: Nicola Crivellari
Animation, Editing: Nicola Crivellari

You may also like

Digital MEET 2013
2014
Going to London?
2012
Alì - Un posto al verde a scuola
2015
Confindustria Servizi Innovativi e Tecnologici
2015
Marc Jacobs Men
2013
ChatSim - A new way to stay in touch
2016
Curtarock 2011 Amazing Tales
2011
Dsquared2
2013
Bibione Beach Fitness 2015
2015
Pama - Flocking Company
2012
Back to Top