This was my first corporate production and my first professional direction. Ra-re requested a video for the launch of a new line of jeans, Ra-Re Collectors, a collection of basic denim, inspired to the vintage look of the first denim clothing.
I collaborated with a sound-engineer and music composer to sample the sounds of the process of sewing, dyeing and washing of the denim clothing. The result was a rhythmic documentary to tell the philosophy and the soul of this denim collection.
Client: Ra-Re Collectors
Advertising Agency: Mapostudio
Concept, Storyboard, Shooting, Editing, Motion Graphic: Nicola Crivellari
Sound recording and Music composition: Marco Zambrano