I'M Watch

2011
CORPORATE
Copywriting is the cornerstone of an effective advertising campaign. During my collaboration with Antartika, I was in charge of the launch video for I'M Watch. It was the first smartwatch project in the world at the time (2011). The brand and the product were totally new, the act of present them to the world was a huge responsibility. I came out with a copy that inspired the entire brand communication that followed. I developed personally every phase, the copywriting, the art-direction, the shooting, the animations.
CREDITS
Client: I'M S.p.a.
Advertising Agency: Antartika
Copywriting, Storyboard, Direction, Editing, Motion graphics: Nicola Crivellari

You may also like

Alì - Un posto al verde (guerriglia)
2014
Dsquared2
2013
These Boots Are Made For Walkin'
2007
Alì - Un posto al verde a scuola
2015
The Mechanical Hound
2007
Marc Jacobs Men
2013
ChatSim Video Guide
2015
Scuola Superiore Sant'Anna
2009
Carron Costruzioni Generali
2013
ChatSim - A new way to stay in touch
2016
Back to Top